Ever picked up a granola bar or multigrain chips thinking you made a smart choice? Think again. Your "guilt-free" snack may be hiding more than just calories. Welcome to the great Indian snack trap — a billion-rupee industry that’s turning our craving for health into a business opportunity. You’ve seen the labels: “Low Fat,” “Multigrain,” “High Protein,” “Organic,” and the ultimate eye-catcher — “No Added Sugar.” But are these so-called healthy snacks actually good for you? Or are they just cleverly marketed junk food with a shiny new label? In this blog, we’re going deep. We’ll break down misleading labels, expose the shady ingredients, share real case studies, and show you how your “healthy” evening munchies might be setting you up for lifestyle diseases. 1. The Rise of the "Healthy" Snack Craze in India India’s health snack market has exploded. According to a 2024 report by IMARC Group, the Indian healthy snacks market size reached INR 11,218 Crore and is expec...
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