In development. Waitlist open.

Know what's in your food before it's in your cart.

Scan a barcode and see every ingredient explained in plain English. Allergens, added sugars and confusing label terms are flagged, and each explanation links to the FDA or USDA rule behind it.

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A hand holding a phone in a grocery aisle. The screen shows a scanned granola bar with sesame flagged as an allergen, cane sugar and honey flagged as added sugars, and natural flavors explained.
Preview of the scan screen. The app is still being built.

How it works

Ingredient lists are written to meet regulations, not to be easy to read. The app reads the label for you and shows its work.

  1. Someone scanning the barcode on a box of crackers with their phone camera in a grocery aisle.

    Scan the barcode

    Point your camera at any packaged food or drink, in the store or in your pantry.

  2. See what's flagged

    Allergens, added sugars and hard-to-read terms are pulled out of the list and labeled.

  3. A phone on a kitchen counter showing an explanation of natural flavors, with the source 21 CFR 101.22.

    Read the plain-English why

    Tap any ingredient to see what it is, why it's used and the regulation it comes from.

What the app flags

Here's a real-style ingredient list, read the way the app reads it. Choose a flag to see which words it covers.

Close-up of an ingredient list: whole grain rolled oats, cane sugar, honey, brown rice syrup, sunflower oil, sesame seeds, sea salt, natural flavors. Contains: sesame.
Example label for illustration. Not a real product.

We're also building explanations for color additives and preservatives, and alerts when a product you've scanned appears in an FDA or USDA recall notice.

Label facts, with sources

The kind of thing we cover in our videos. Short, general, and linked to the regulation or agency page it comes from.

  • Flavors

    "Natural flavors" is a legal term

    It covers flavorings taken from plant or animal sources, like fruit, spices, meat or dairy. The individual components don't have to be listed.

    Source: 21 CFR 101.22

  • Nutrition Facts

    "0 g trans fat" can mean a little

    A label can round trans fat down to 0 g when a serving has less than 0.5 g.

    Source: 21 CFR 101.9

  • Allergens

    There are 9 major food allergens

    Milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soy and sesame. Sesame joined the list on January 1, 2023.

    Source: FDA

  • Dates

    "Best by" is about quality

    Apart from infant formula, federal law doesn't require date labels, and "best if used by" describes peak quality rather than safety.

    Source: USDA FSIS

Read all the label facts
Someone in a bright kitchen reading the label on a jar of pasta sauce, next to a bag of groceries.

Be first to try it

We're building the app now. Join the waitlist and we'll send one email when it's ready to download.

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Watch the videos

Short daily videos on food labels, ingredients and recalls. Every claim comes from a public source we link to.